Alex Hendler

Copywriter – Creative Director

Alex Hendler

Website: John Muir Health

Breast Cancer Services Home Page

Gynecological Cancer Treatment Page

Brain Injury Page

Brain Injury "Human Interest" Page

Conducted extensive research and re-wrote the Cancer and Neuroscience sections to make them more:

• Patient-centric
• Informative (with less marketing mush)

Please visit the Cancer and Neuroscience sections at Unfortunately, in conflict with the brand team’s directive, some of the copy was re-written by internal staff members to make it more focused on John Muir Health than on the patient (!), but most of the copy survives, especially on the sub-level pages.

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Website: Marketing SureStep