Alex Hendler

Copywriter – Creative Director

Alex Hendler

Alex Hendler

Copywriter, Greater New York

Easy to work with senior-level copywriter with strong B2B and B2C chops, and deep agency and major client experience.

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With over 25 years experience in digital media, film, and journalism, Alex Hendler has made a career of producing memorable communications. Not many can say they’ve written a screenplay for Kiefer Sutherland and worked on a Sun Microsystems' social media project.

Alex currently heads up Big Tent Digital, a collective of highly talented independent digital artisans who create compelling digital media for clients. Clients include Google, Hearsay Social, CMC Promos and Wine Glass Marketing.

Previous to that, Alex was Executive Creative Director at Clear Ink, where he worked on a large-scale social media-based intranet for Sun, and at Acxiom Digital, presiding over a team that won 16 creative awards in 2008. Clients included Autodesk, Cisco, Countrywide Financial, Gateway, Hewlett-Packard, Kaiser-Permanente, Sephora, and Sun.

Between 1998-2005, Alex rose through the ranks at Modem Media (now Digitas LBi) from Senior Copywriter to Creative Director. As Vice-President/Group Creative Director, Alex was the co-leader of the San Francisco office’s 45-person creative department, responsible for managing multiple teams of creative directors, visual designers, user experience designers, and copywriters, working on a variety of digital media projects for Amgen/Wyeth, Charles Schwab, eBay, E*TRADE, Hewlett-Packard, Intel, Michelin, Safeway, and Sprint.

Prior to joining Modem Media, Alex spent five years freelancing for many of San Francisco’s leading boutique agencies. In 1993 he served as Editorial Consultant on an interactive documentary entitled, P.O.V. Mt. Diablo, which was honored with a Rockefeller Grant nomination and a New Voices/New Visions honorable mention.

A graduate of UCLA and the American Film Institute, Alex has worked as a screenwriter, developing scripts for Trimark Pictures, ZM Productions (producers of Encino Man), and Kiefer Sutherland.


  • Google
  • HP
  • Intel
  • Microsoft
  • Charles Schwab
  • Sprint
  • T-Mobile
  • Kaiser-Permananete
  • Amgen-Wyeth
  • Armor All
  • Sephora
  • The Gap
  • BF Goodrich
  • Autodesk


  • Creative Director
  • Project Management
  • Digital Strategy
  • Copywriter
  • User Experience Design
  • Web Sites
  • Advertising
  • Social Media
  • Email Marketing
  • Database Marketing
  • Live Action Director
  • Voice Over Director
  • Screenwriter